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Acceptable and unacceptable marketing practices

Unacceptable marketing practices

Providers must remain neutral when assisting with enrollment decisions and may NOT:

  • Offer sales/appointment forms
  • Accept Medicare enrollment applications
  • Make phone calls or direct, urge or attempt to persuade members to enroll in a specific plan based on financial or any other interests of the provider
  • Mail marketing materials on behalf of plan sponsors
  • Offer anything of value to induce plan enrollees to select them as their provider
  • Offer inducements to persuade members to enroll in a particular plan or organization
  • Conduct health screening as a marketing activity
  • Accept compensation directly or indirectly from AmeriHealth Caritas VIP Care Plus Medicare-Medicaid Plan) for member enrollment activities
  • Distribute Plan materials/applications

Acceptable marketing practices

Providers are required to:

  • Provide the names of AmeriHealth Caritas VIP Care Plus sponsors with which they contract and/or participate
  • Refer their patients to other sources of information, such as State Health Insurance Program (SHIP), plan marketing representatives, their State Medicaid Office, local Social Security Office, Medicare's website at http://www.medicare.gov/ or 1-800-MEDICARE.
  • Share information with patients from Medicare's website, including the "Medicare and You" Manual or "Medicare Options Compare" (from http://www.medicare.gov), or other documents that were written by or previously approved by the Center for Medicare and Medicaid Services (CMS).

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